What one fashion trend do you hope to never see again?

Blue-Jeans. !!! but why???

well, let me explain:

The costs of jeans

If you talk about the most popular item in the fashion industry, it may be jeans. Jeans have gone far beyond the category of “fashion” and have become the most common basic item in people’s wardrobes. It may be the only fashion item that breaks the barriers of class.

There is not much difference in appearance between jeans priced at 100 USD and jeans priced at 20 USD. Washing, knife cutting, holes…they all have the most popular fashion factors.

When you walk into the crowded store of a fast fashion brand, what you see is often the jeans piled up on the shelves. The various shades of blue look so fascinating, blue , This is a relief color that makes people happy. But after you read this article, if you see these blue colors, you will no longer be able to calm down.

Where did the jeans in supermarkets and fast fashion stores come from for only 9.9 euros at the time of promotion? And what price did nature and humans pay for these cheap goods?

With these questions in mind, a few Germans began to trace its history from a pair of 9.9 Euro jeans in the German brand Kik store, and found the place where this pair of jeans was born-China·Guangdong·Guangzhou·Xintang, where they are produced every year Everything they saw in the town of 260 million pairs of jeans completely subverted their perception of jeans and the fashion industry. In the end, they edited these observations into a 45-minute documentary called “The costs of Blue- Jeans”, which was released in March 2012.

  1. A pair of jeans = 3480 liters of water, wasteful while polluting.

The American “Times” magazine reported that in 2007, a certain American brand of jeans conducted an assessment of the resources required for a pair of jeans made by it. The result was an amazing discovery-jeans are almost made of water. From the cotton field to the cotton cloth to the washing machine, a pair of jeans actually needs to consume 3480 liters of water in a lifetime. If an adult needs to consume two liters of water a day, the water consumption of a pair of jeans is enough to meet an adult’s drinking water for nearly five years.

Acrylic resin, adhesives, bleaching powder, phenolic compounds, azo compounds, hypochlorite, potassium metal, azo dyes, potassium permanganate, chromium, cadmium and other heavy metal raw materials that you can or cannot be named They are all necessities to make jeans “fashionable”. Every ton of denim products will pollute 200 tons of water. To put it more intuitively, every 1 kg, that is, 3 pairs of jeans, requires 200 liters of water. About 2500 chemical substances are used in the dyeing and finishing processes of different denim products.

These chemical pigments are also polluting the surrounding water all the time。

△ Greenpeace staff are investigating a polluted river near Xintang Town. Villagers reported that when sewage was severely discharged, the river water here was no longer sewage, but poisonous water. The smell is irritating, and if you accidentally touch it, your skin will itch or even fester.

In order to meet the quality inspection standards at the time of export, jeans manufacturers will repeatedly wash to make customers far away in Europe and the United States not aware of the presence of chemicals. , Recolor. In order to wash as clean as possible, a lot of surfactants are added to the water. After that, the sewage is basically discharged directly into the ditch without any treatment.

When the skin sweats, certain chemicals in jeans are released, which can cause cancer.

2. The illegal production method behind jeans, the factory destroys not only the health of workers.

The machine in the Jeans factory never stops and works always have to take the night shifts.

After a busy night, a worker can finally take a break. Sadly, the blue dust on the jeans is ruthlessly eroding their lungs.

Working fifteen or six hours a day and having only one day off per month is the intensive work that this job brings to workers the slightest harm. It is possible to come into contact with the carcinogens left on the jeans while wearing them, not to mention the workers who produce them? It’s not that they don’t know, they just can’t choose because of their livelihood.

3. Jeans with a cost price of 4.3 Euros carry delusions and desires.

In the UK, people now own four times as many clothes as they did 30 years ago. Each person spends an average of 625 pounds a year on clothes and 28 kilograms of new clothes every year. The country consumes 1.72 million tons of fashion products every year. It is worth noting that every year, clothing of the same weight is thrown into the trash can, although they are far from old clothing. Although China is only a developing country, the situation is similar. Cheaper and cheaper clothing prices and more convenient shopping methods are the culprits that encourage consumers to over-purchase. A pair of jeans of 9.9 euros is the “lipstick effect”. The best expression today.

As we all know, the lipstick effect is a barometer of economic development, also known as the “low-price product preference trend”. Simply put, in the economic recession environment, such as lipstick, perfume, jeans, movie tickets, etc., are not necessary. “Small luxury items” will become the export of consumer desires and be consumed in large quantities, and their sales are even far higher than in the economic upturn. Because people’s spending power will be affected by the economic environment and decline, but people’s desire to consume will not disappear with the decline in spending power.

You can’t afford expensive ones, or you can buy a cheap one. This kind of low-priced products favors the trend of mentality. It also conforms to the current thinking of people with low consumption power but strong consumer desire. Jeans sold in fast fashion brands , Just like the ten dollars a bottle of nail polish and twenty dollars a lipstick in the grid shop outside the school gate, it can satisfy their consumer desires and the idea of being at the forefront of fashion.

A child walked through the sewage from a dyeing and finishing factory, and he had no idea that the sewage he had flowed would cause potential harm to human health.

In addition, many different types of potentially hazardous industrial chemicals have been detected on most samples. According to the product label, the tested clothes were produced in 18 countries.

However, due to the increasing labor costs in China year by year, many orderers have already sent their orders to more backward countries, and even plan to set up new factories in Africa in the future. This kind of migration is nothing more than moving everything that has occurred in China. Perform it again elsewhere. Perhaps only when the cost of producing a pair of jeans in Africa is no less than 100 Euros, the problem can be fundamentally solved…

In fact, the owners of small factories also want to spend money to raise wages for workers, improve the working environment, and purchase sewage treatment facilities. However, they found that once they did this, it would definitely increase the cost of a single pair of jeans, and the orderer does not matter how many legitimate reasons you have. As long as you increase the price, they will quickly transfer the order to others that are not so environmentally friendly and humane factories.

If you don’t want to be just a silent person, then maybe what you can do is:

① From the perspective of your own safety:

Do not buy cheap clothes that emit a pungent smell, and avoid direct contact of carcinogens with our skin when sweating. The new clothes you buy must be washed once before wearing them.

② For environmental protection considerations:

Learn to control your desires, buy quality and durable classic clothes, and slow down the speed of changing clothes. Buy less worn-out jeans. If you can buy the original colors as much as possible, reduce the number of washes and let them dry naturally.

③ Out of consideration of social responsibility:

Blacklist those brands that have been exposed by the media with unqualified quality inspections and brands that use sweatshops to produce goods to reduce the frequency of patronizing them.

Thanks for reading.

Samuel Whyte

A psychology enthusiast, interested in movies, painting,psychology, hiking, workout etc.

Speaks Chinese and English.

Currently lives in Shanghai, China.

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